How EU AI transparency rules will change what you see online.
15 June 2026
AI watermarking and deepfake labelling will soon be the standard in the EU.
The EU’s landmark risk-based rulebook for tech – the AI Act – puts labelling requirements on AI-generated content.
This means companies building AI systems like ChatGPT must ensure that media their tools produce, whether an image or a video, is watermarked as synthetic.
The EU’s landmark risk-based rulebook for tech – the AI Act – puts labelling requirements on AI-generated content.
This means companies building AI systems like ChatGPT must ensure that media their tools produce, whether an image or a video, is watermarked as synthetic.